CUPIDO project’s overall objective is to develop new business opportunities in the cultural and cultural heritage sector around the North Sea, to reinforce the economic position, competitiveness and social cohesion of local rural communities in areas with a declining population. CUPIDO intends to strengthen a viable and sustainable future economy, based on the social historic role and core qualities and values of the involved regions, cities and local communities.

CUPIDO is co-funded by the North Sea Region Programme 2014-2020 and began 1st of September 2018.

The partnership has 14 partners from 7 regions in 6 countries around the North Sea. All in regions with an ageing population, due to both urbanisation and changing demography, and with municipalities that struggle to maintain a basic level of services and common functions. The new approach is to lift forward culture as a driver in local & regional development policies and to explore its potential. Culture in the context of CUPIDO is cultural activities (art, dance, music) as well as cultural heritage.